Tech

Snap Unveils £1,995 Smart Glasses After Previous Flops

The augmented reality glasses from Snapchat's parent company are expected to ship in autumn.

GNN Desk

Editorial Team

Published on June 18, 2026

1 min read

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Source: https://www.bbc.com/news/articles/clyr5knpklvo?at_medium=RSS&at_campaign=rss

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Snap Inc. has announced the launch of its new augmented reality glasses, priced at £1,995. Despite the company's past struggles with similar products, these smart glasses are set to be available for shipping in autumn, aiming to capture a more significant share of the tech market.